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Modern organizations face a complex and competitive environment that requires accurate and optimal management of all aspects of their performance. Therefore, the use of advanced technological tools, including ERP systems, has become a necessity to reduce costs and increase productivity.

In today's world, where the competition in the markets has increased and the interaction of customers with organizations is done in a more complex and diverse way, the need for ticket management tools is felt more than ever. These tools enable organizations to respond in the best possible way to the requests, questions, problems, and suggestions of their customers and employees and improve management processes.

Customer relationship management (CRM) is a system that is used to manage organizations' interactions and communications with current and potential customers. The main goal of CRM is to improve and facilitate these interactions in order to increase customer satisfaction, improve the conversion rate of leads to customers, and ultimately increase the organization's revenue. By using CRM, organizations can store and manage all information and activities related to customers in a centralized and regular way. This system helps organizations gain a better understanding of their customers' needs and preferences and increase customer loyalty and satisfaction by providing personalized services. In this article, we will review the benefits, features and applications of CRM in BasisPanel.